This question can be looked at a variety angles, there are a range of things you can do to be ‘anonymous’ if you want to prevent advertisers from tracking your browsing habits. Most of the major web browsers such as Google Chrome, Mozilla Firefox will over the ability to turn of the tracking cookies. By having the cookies disabled advertiser will find it much more difficult to monitor which page you visit.
Mark Zuckerberg expressed his concerns for being anonymous online within the context of cyber bulling. Her sister Randi Zuckerberg states, “I think anonymity on the internet has to go away. People behave allot better when they have their own real name down I think people hide behind anonymity and they feel like they can say whatever they want behind closed doors”.
As you can see people have different feelings towards being anonymous online as for me if you do not wish to disclose your identity you should be able to. Not many users realise that when you’re browsing the web many companies are tracking the location of the user. This is why you might want to consider blocking location data as companies use this to display local advertising, although they might have authentic reasons to do so. However this method can also be used to identify who you are therefore exposing you.